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                                                FASHION MARKET Fashion marketing is the branch of the marketing industry that deals with the advertising of clothing and accessories to the target market. This includes ads in newspapers and magazines as well as commercials on television. The most important aspects of fashion marketing are identifying the target market, determining where to sell the products to maximize sales and deciding at what price to sell the products, to attract customers and generate profits. The other aspects include deciding how the products should be displayed; this is where the creativity and resourcefulness of the marketer comes. Fashion marketers need to be well-read in both marketing and business. It also helps if they have a natural flair for fashion and pop culture. They need to be able to plan, design and coordinate ads that will reach the audience. Fashion Marketing is a vital part of the fashion industry. It brings the creations of fashio

Fabric patterns are coordinated by lines, dots, shapes, spaces and colours. They are created in endless varieties - geometric, floral, stripes, checkers, dots, abstract motifs and many others. Consequently, patterns always provide interest and visual impact. Printed and dyed fabrics convey new fashion trends easily and comparatively quickly. They help balance collections or ranges and add variety. Their pattern arrangement can be subtle or intense, large or tiny, bright or dark, even or uneven and spaced or clustered. The ideas come from worldwide influences including nature motifs, folkloric, historic, architecture, wallpapers, cartoons and people’s hobbies. Designers may shop worldwide for fabric patterns or garments as a source of new idea. The most common and traditional fabric patterns are divided into four categories and are listed as follows:- (A) Geometric Patterns Geometric patterns refer to textural patterns, stripes, checks and plaids that are woven, printed or knitted

Basic Garment Shapes of Menswear Throughout the fashion history of menswear, especially in men’s tailor-made clothing, there have always been fewer silhouette choices. The majority of menswear includes the following four basic shapes: rectangular/ inverted/ triangle/ square and natural Body Shape For Men – TRIANGLE Most men are predisposed to being larger around the waist and hips in relation to the top part of their bodies, especially as they get older. This creates a natural triangular shape with the base at the waist and the tip at the face. Having a triangular body shape does not mean you are in bad shape but it presents a challenge in finding clothes that make your entire body appear proportional. Most men's clothing is designed with the opposite effect in mind – broad on top and narrower at the waist. Creating  balance  and  shape  with your clothes is a key consideration for you. Clothing For Men With Triangular Body Shape: Tailored patterned blazers:  We

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                                                NEW  YEAR'S RESOLUTION The New Year is filled with promise. Most people would recognize the following phrases: “This is the year I’m finally going to write my novel.” “This is the year I’ll stop smoking.” “This is the year I’m going to get into the best shape of my life.” “This is the year I’m getting organized.”etc we also celebrated new year party at million_stitches & made a resolution"TO INCREASE OUR CUSTOMERS REACH"soon we will be hosting our website to buy our products directly on wholesale price!. Our Instagram page for you is now live here  https://www.instagram.com/million_stitches Here I want to share our new year's party moments celebrated in  our COMPANY.                                                   OUR MILLION CAKE....!💖💖               MILLION FAMILY                      MILLION STAFF INTRODUCTION MILLION'S TAILORS LADIES CO-WORKERS

Stencil printing The art of stenciling on textile fabrics has been practised from time immemorial by the Japanese, and found increasing employment in Europe for certain classes of decorative work on woven goods during the late 19th century. A pattern is cut from a sheet of stout paper or thin metal with a sharp-pointed knife, the uncut portions representing the part that will be left uncoloured. The sheet is laid on the fabric and colour is brushed through its interstices. The peculiarity of stenciled patterns is that they have to be held together by ties. For instance, a complete circle cannot be cut without its centre dropping out, so its outline has to be interrupted at convenient points by ties or uncut portions. This limitation influences the design. For single-colour work a stenciling machine was patented in 1894 by S. H. Sharp. It consists of an endless stencil plate of thin sheet steel that passes continuously over a revolving cast iron cylinder. The cloth to

Methods of printing A perrotine printing machine The  perrotine  is a block-printing machine invented by Perrot of Rouen in 1834, and practically speaking is the only successful mechanical device ever introduced for this purpose. For some reason or other it has rarely been used in  England , but its value was almost immediately recognized on the Continent, and although block printing of all sorts has been replaced to such an enormous extent by roller printing, the perrotine is still largely employed in French, German and Italian works. Operation The machines mode of action is roughly as follows: Three large blocks (3 ft. long by 3 to 5 in. wide), with the pattern cut or cast on them in relief, are brought to bear successively on the three faces of a specially constructed printing table over which the cloth passes (together with its backing of printers blanket) after each impression. The faces of the table are arranged at right angles to each other, and the blocks

Methods of printing There are seven distinct methods presently used to impress coloured patterns on cloth: 1] Woodblock printing on textiles  is the process of  printing   patterns  on  textiles , usually of  linen ,  cotton  or  silk , by means of incised  wooden  blocks. It is the earliest, simplest and slowest of all methods of  textile printing . Block printing by hand is a slow process. It is, however, capable of yielding highly artistic results, some of which are unobtainable by any other method. ↑Design for a hand woodblock printed textile, showing the complexity of the blocks used to make repeating patterns in the later 19th century.  Tulip and Willow  by William Morris, 1873. Preparing the block Woodblocks for textile printing may be made of  box ,  lime ,  holly ,  sycamore , plane or  pear   wood , the latter three being most generally employed. They vary in size considerably, but must always be between two and three inches thick, otherwise they are liab