FASHION MARKET



                                                FASHION MARKET


Image result for FASHION MARKET IMAGESFashion marketing is the branch of the marketing industry that deals with the advertising of clothing and accessories to the target market. This includes ads in newspapers and magazines as well as commercials on television.
The most important aspects of fashion marketing are identifying the target market, determining where to sell the products to maximize sales and deciding at what price to sell the products, to attract customers and generate profits. The other aspects include deciding how the products should be displayed; this is where the creativity and resourcefulness of the marketer comes.
Fashion marketers need to be well-read in both marketing and business. It also helps if they have a natural flair for fashion and pop culture. They need to be able to plan, design and coordinate ads that will reach the audience.
Fashion Marketing is a vital part of the fashion industry. It brings the creations of fashion designers around the world to wholesale buyers and consumers. When executed correctly, the marketing and branding of a product line can ultimately spell success for the designer. The efficient marketing of designs is almost as important as the design itself.
Image result for FASHION MARKET IMAGESAnother advantage of fashion marketing is that it really helps the buyers connect to the brand. Fashion is about more than just clothing, it’s about the story behind the clothes, the message of the designer and the company that produces the clothing. Marketing does more than just increase sales; it encourages brand loyalty among consumers, which drastically improves a company’s public image.

In today’s technological world, the most successful companies are those that use social networking and other forms of web marketing tools to give their products a boost.
For example, Google AdWords posts ads relating to frequent searches made by the user. If an individual searches for products relating to fashion and accessories online, Google posts ads relating to those topics to attract that individual. Companies that take up ads with Google AdWords would receive exposure every time a person searches for something related to their products.
Another successful tactic is to take advantage of ads on social networking sites like Facebook and Instagram. Most major fashion brands have pages on these popular social media platforms, and frequently post pictures and information about their newest products, locations of their stores and alerts about their latest sales or special offers. Studies have shown that this type of advertising encourages more people to compare prices, share opinions and ultimately purchase more products. Once a user "likes" or "follows" a number of fashion-related pages, social networking websites also start posting links to fashion retailers, which attract more customers.


Comments

Anonymous said…
hey
12 October 2022 at 21:00
Post a Comment

Popular posts from this blog

Methods of printing:-Stencil printing,Digital textile printing,Calico printing

Image
Stencil printing The art of stenciling on textile fabrics has been practised from time immemorial by the Japanese, and found increasing employment in Europe for certain classes of decorative work on woven goods during the late 19th century. A pattern is cut from a sheet of stout paper or thin metal with a sharp-pointed knife, the uncut portions representing the part that will be left uncoloured. The sheet is laid on the fabric and colour is brushed through its interstices. The peculiarity of stenciled patterns is that they have to be held together by ties. For instance, a complete circle cannot be cut without its centre dropping out, so its outline has to be interrupted at convenient points by ties or uncut portions. This limitation influences the design. For single-colour work a stenciling machine was patented in 1894 by S. H. Sharp. It consists of an endless stencil plate of thin sheet steel that passes continuously over a revolving cast iron cylinder. The cloth to
Read more

Methods of printing:-Perrotine printing

Image
Methods of printing A perrotine printing machine The  perrotine  is a block-printing machine invented by Perrot of Rouen in 1834, and practically speaking is the only successful mechanical device ever introduced for this purpose. For some reason or other it has rarely been used in  England , but its value was almost immediately recognized on the Continent, and although block printing of all sorts has been replaced to such an enormous extent by roller printing, the perrotine is still largely employed in French, German and Italian works. Operation The machines mode of action is roughly as follows: Three large blocks (3 ft. long by 3 to 5 in. wide), with the pattern cut or cast on them in relief, are brought to bear successively on the three faces of a specially constructed printing table over which the cloth passes (together with its backing of printers blanket) after each impression. The faces of the table are arranged at right angles to each other, and the blocks
Read more

Basic Garment Shapes of Menswear

Image
Basic Garment Shapes of Menswear Throughout the fashion history of menswear, especially in men’s tailor-made clothing, there have always been fewer silhouette choices. The majority of menswear includes the following four basic shapes: rectangular/ inverted/ triangle/ square and natural Body Shape For Men – TRIANGLE Most men are predisposed to being larger around the waist and hips in relation to the top part of their bodies, especially as they get older. This creates a natural triangular shape with the base at the waist and the tip at the face. Having a triangular body shape does not mean you are in bad shape but it presents a challenge in finding clothes that make your entire body appear proportional. Most men's clothing is designed with the opposite effect in mind – broad on top and narrower at the waist. Creating  balance  and  shape  with your clothes is a key consideration for you. Clothing For Men With Triangular Body Shape: Tailored patterned blazers:  We
Read more